Helping Small Businesses
Build Brands
That Connect, Resonate, and Grow.
Many small business owners feel overwhelmed by the challenge of building a clear, impactful brand. At Brian Button Consulting, we simplify the process with guided strategy and actionable steps,
so you can clarify your brand, build meaningful customer connections, and drive lasting growth.
✅ clarify your message
✅ Connect with customers
✅ Watch your business grow
👋🏼 Hey there, Brian Button here ⬆️
Is “brand” the missing piece to your business’s success?
If you think “brand” is just a logo, you’re missing the key advantage that sets you apart from YOUR competitors.
There’s no doubt you’ve created an exceptional product. But if I had to guess, you’ve likely seen brand as a “nice-to-have” and continue to deprioritize it. Without a well-defined brand strategy, you’re missing the key advantage that sets you apart, potentially limiting your growth and customer loyalty. Here’s what your business is missing without a strong brand foundation:
Lack of Brand Clarity – Without a clear, purposeful message, customers may struggle to understand what sets your brand apart, leading to lower engagement and missed opportunities to capture interest.
Inconsistent Brand Presence – Lacking a cohesive brand strategy makes it difficult to deliver a unified message across platforms and channels, weakening customer trust and brand recognition.
Limited Customer Connection – Building strong, lasting relationships requires more than just a great product; brands need to show how they solve customers' problems and align with their values to foster genuine loyalty.
Your product deserves a brand
that makes it stand out, rather than blend in. Without a strong brand,
even the best products risk becoming just another option in a crowded market.
Building a Brand That Stands Out Isn’t Easy—I’ve Been There Too.
As someone who’s been in your shoes, I know how overwhelming it can be to create a brand that truly stands out in a crowded market.
I’ve wrestled with the same challenges you’re facing, and I understand the pressure to move beyond simply having a great product and instead build a brand that resonates, engages, and drives growth.
I bring over a 15 years of experience helping companies—from emerging startups to major players—establish brands that connect with customers and outperform the competition. Here’s how I can guide you:
Big-Brand Expertise: Having built brands like Lyft, DoorDash, and Instacart, I bring proven strategies that build memorable, impactful brands.
StoryBrand Certified Coach: With expertise in the StoryBrand framework, I’ll help you clarify your message so customers know exactly why they should choose you.
Proven Brand Builder: From hands-on experience in both creative direction and brand strategy, I know how to craft a brand that aligns with your unique goals and stands out in any industry.
With this combination of real-world experience, training, and a deep understanding of brand strategy, I’m here to help you bring clarity and growth to your business, creating a brand that sets your product apart.
Real words from real kind folks
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![Shachar Aylon]()
Brian Button’s approach to brand building is clear, engaging, and refreshingly practical. He simplifies complex branding concepts into actionable steps, making them accessible for beginners while offering fresh insights for experienced professionals alike.
Shachar Aylon
Founder - Dawn.LA -
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Brian’s consulting approach is a game-changer. He simplifies branding, helping leaders rediscover their brand’s authentic truth and providing a clear path to stay true to their identity.
Anisha Madzounian
Director, Business Operations - Mofilm -
![Kristine Jones]()
Brian quickly assessed our brand strategy, identifying strengths and gaps with precision. His infectious energy and positivity brought our team together, aligning us around a cohesive, strategic approach to consistent, on-brand work.
Kristine Jones
VP, Marketing - FightCamp
how i roll
Working with me, clients finally overcome the obstacles that have held back their brand, experiencing clarity, connection, and a powerful presence in their market.
Clarity-Driven: Together, we simplify complex brand stories, crafting clear, compelling messaging that resonates with audiences and helps brands stand out.
Growth-Focused: I help clients build genuine customer connections, providing practical, results-driven strategies that foster engagement and drive sustainable growth.
Empathetic Guidance: I understand the unique challenges small businesses face and provide empathetic, actionable guidance, supporting clients at every stage of their brand journey.
With each of these areas addressed, my clients feel the relief of having a brand that finally works for them—capturing attention, creating trust, and standing out confidently in a competitive market.
Working with me is as easy as…
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1. ASSESS
Gain Clarity with a Brand Assessment
We start by uncovering what’s working—and what’s missing—in your brand’s messaging and customer engagement. This foundational assessment provides a clear path forward.
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2. OPTIMIZE
Refine Your Story for Lasting Impact
Next, we’ll enhance your brand story to ensure it resonates deeply and connects authentically with your audience, creating a message that feels true and compelling.
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3. IMPLEMENT
Implement Strategies that Spark Growth
Finally, we’ll bring your refined brand to life with strategies that engage your customers, build trust, and support sustainable growth for your business.
You don’t have to struggle to make your brand stand out.
If you’re feeling overwhelmed by the complexity of building a brand that truly resonates and drives growth, know that your brand is more than “just a logo” and needs to stand out against your competition.
You deserve clear messaging, and a brand that builds trust, loyalty, and real connections with your customers.
As someone who’s faced these same challenges, I understand the frustration of watching a great product go unnoticed simply because the brand doesn’t connect. Together, we can build the brand your product deserves—one that captures attention, stands out in the market, and aligns deeply with your audience’s values.
If you try to tackle these challenges alone, you risk blending in with your competition and missing out on meaningful growth opportunities. But by working together, you’ll gain clarity, direction, and the confidence to grow your brand intentionally.
The first step? Let’s start with a consultation to uncover what’s working, what’s not, and where you can go from here. A strong, clear brand is within reach.
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