The brian button effect
Every brand has a unique story to tell, but bringing it to life takes a clear, thoughtful strategy.
My approach focuses on aligning your brand’s message, purpose, and customer experience so that it stands out, connects deeply with your audience, and grows consistently. By partnering with you, we’ll build a solid foundation that keeps your brand focused and intentional, ensuring each piece of communication resonates and makes a lasting impact.
My Three (plus one) Approach
I understand that every business is unique, and a one-size-fits-all approach simply doesn’t work.
However, I’ve developed a phased framework that has proven effective across a variety of business models. While the structure remains consistent, each phase is customized with deliverables tailored to the specific needs and goals of each business. This adaptable approach provides the clarity, structure, and strategic focus to help brands connect meaningfully and grow sustainably.
Here’s how my approach can be applied to your business:
1. assess
I use my first phase as an onramp to your business. Nobody knows your product or service better than you, so I treat this initial phase as an opportunity to learn about the business in real time. We’ll start with a comprehensive brand assessment to understand where your brand stands today and uncover areas for improvement. This includes a one-on-one consultation to evaluate immediate needs, gaps, and opportunities—setting a solid foundation for the road ahead.
2. optimize
This phase is all about optimizing your brand elements at its core. We’ll start by identifying what’s already working well and make it work even harder, while pinpointing any areas where fresh strategies are needed. By refining everything from your brand message to how your brand shows up across channels, we’ll create a cohesive and compelling brand that resonates deeply with your ideal customers. This step sets the stage for a powerful brand presence that drives engagement and growth across all touchpoints.
3. implement
This is where it all comes together. With a cohesive brand foundation in place, we’ll activate your brand across every key touchpoint, making sure your voice, values, and promises are felt consistently and powerfully. Together, we’ll create a unified framework that guides every interaction—both internal and customer-facing—so your brand presence is clear, compelling, and memorable at every step. This phase ensures that your brand isn’t just communicated, but fully experienced in ways that drive meaningful connection and loyalty.
4. execute
This is where the rubber meets the road. For brands ready to expand their reach, this optional phase offers hands-on execution to bring your new or refreshed brand into the world. We’ll build a cohesive, impactful presence that reinforces your brand’s message and sets the stage for meaningful growth. This phase brings your vision to life, ensuring every touchpoint aligns seamlessly with your goals and creates lasting connections with your audience.
other ways I can
support your business:
Consultant Retainer
For brands that benefit from continuous guidance, I offer monthly consulting retainers tailored to your organization’s needs. This package provides ongoing strategic support, from refining messaging to aligning marketing efforts, ensuring that your brand remains consistent, relevant, and adaptable over time.
Fractional CMO
Need a more hands-on approach? As a Fractional CMO, I’ll work closely with your team to embed a strategic brand and marketing leader within your organization. Perfect for companies seeking long-term growth, this option includes comprehensive planning, decision-making, and execution support tailored to drive sustainable results.
Whether you’re just starting to shape your brand or you’re ready to level up with ongoing guidance, these options provide the right level of support to help you reach your goals confidently. Let’s create a brand strategy that works, connects, and lasts.
let’s stay in touch
Subscribe for coaching tips, events, and more.