At age 14, in the sweltering Northern California summers, he spent 12-hour days sweeping a dusty shop floor. His dad called it work ethic; Brian had a few other words for it (none he’d repeat here).

That same year, watching Big Game commercials—from FedEx to Pepsi—lit a spark in him. “You can make money by coming up with ideas?” This lightbulb moment inspired Brian to pursue a career in creative. After training at the Art Institute of CA (San Diego) and Miami Ad School (SF), he swapped the beat up broom for a brand new laptop, working as a creative director on brands like Armor All, Clorox, Google, Taco Bell, and YouTube at top agencies like AKQA, DDB, and Digitas.

He then transitioned client-side with companies like Lyft, DoorDash, and Instacart, where he got to influence, shape, and scale each of those brands. Looking back, that was the work he enjoyed most: working alongside founders, entrepreneurs, CMOs, marketers, and creatives to build a brand.

It was those experiences that inspired him to start Brian Button Consulting, where he brings big-brand expertise to help small and medium-sized businesses clarify their message, connect authentically with customers, and grow with confidence.