Build a Brand They Can’t Ignore
IRL Workshops for Business Owners & Marketing Leaders
Your brand is more than just a logo
It’s the reason customers choose you over the competition.
Most businesses struggle to communicate what makes them unique. If your message isn’t clear, your customers will choose someone else.
My interactive, in-person workshops are designed to meet you where you are, providing tailored brand and marketing strategies that help business owners and marketing leaders:
✔️ Define their competitive advantage
✔️ Clarify their messaging
✔️ Build a brand customers trust and remember
Each workshop is built around real-world insights and proven frameworks, customized to fit your unique challenges.
Whether you need help with brand positioning, storytelling, or customer connection, I’ll share the same strategies I’ve used to help Lyft, DoorDash, and Instacart become household names—so you can apply them to your business and grow with confidence.
You Know Branding Matters—So Why Is It So Hard?
Do any of these sound familiar?
❌ You struggle to explain what makes your brand different.
❌ Your marketing feels scattered, and your message isn’t landing.
❌ Customers aren’t choosing you over the competition.
The problem isn’t your product—it’s your brand clarity.
If you can’t explain why your brand matters, neither can your customers.
✅ This workshop gives you the tools to stand out, attract the right audience, and scale with confidence.
What You’ll Learn
A clear, step-by-step process to define, refine, and activate your brand strategy.
🔍 Connect to a Larger Vision
Align your brand with a purpose that attracts customers.
🎯 Identify Your Competitive Advantage
Get clear on what sets you apart in your industry.
📝 Craft Your One-Liner
Develop a simple, powerful way to explain what you do.
🚀 Build Your Benefits Ladder
Translate product features into emotional benefits that drive customer action.
🎙 Establish Your Brand Voice & Tone
Create a consistent, engaging way to communicate across all platforms.
💡 Apply It to Your Business
Walk away with a repeatable framework to implement immediately.
Why This Workshop?
Led by Brian Button, Brand Strategist Behind Lyft, DoorDash, and Instacart
I’ve helped some of the world’s most recognizable brands define their positioning and scale with clarity. Now, I’m bringing those same branding frameworks to business owners and marketing leaders like you.
This isn’t about theory. It’s about real, actionable strategies that you can apply to your business immediately.
Who This Workshop is For:
✅ Business Owners Who Want a Standout Brand – You want to attract and keep customers with a brand that actually connects.
✅ Marketing Leaders Sharpening Their Strategy – You need a clear, consistent brand message that makes marketing easier.
✅ Entrepreneurs Who Struggle to Explain Their Value – You want a compelling way to describe what you do and why it matters.
this workshop is not for you, if:
❌ Businesses Looking for Quick Hacks – If you're searching for overnight success or one-size-fits-all marketing tricks, this isn't for you. Branding is about long-term clarity, not shortcuts.
❌ Teams Who Want to Blend In – If you’re comfortable being just another option in a crowded market, this workshop won’t be the right fit. We focus on differentiation and making your brand stand out.
❌ People Who Aren’t Ready to Take Action – These workshops are built to be interactive and hands-on. If you're looking for passive learning without applying the insights, this is not the best fit.
here’s the deal:
🚨 Without a clear brand strategy, you risk:
❌ Confusing customers with an unclear message.
❌ Blending in with competitors.
❌ Wasting time and money on ineffective marketing.
💡 With a strong brand strategy, you can:
✅ Clearly communicate what makes you different.
✅ Build trust with your audience.
✅ Create marketing that actually works.
Reserve Your Spot Today
Brand clarity isn’t optional—it’s the foundation of your business. Let’s make sure your brand stands out.
let’s stay in touch
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Event Five
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Event Four
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Event Three
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Event Two
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Event One
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.