your brand is the difference

Building a brand that stands out isn’t easy—especially when you’re up against giants. At Lyft, we couldn’t outspend Uber, so we leaned into what made us different: being the anti-Uber. That’s the power of brand.

In this quick video, I break down how a unique brand strategy can be the difference, even in competitive markets. Let’s explore how you can create a brand that connects, resonates, and truly stands out.